Company News, Industry Highlights and Education
Why Create a Marketing Plan?
Your marketing plan will alleviate many of your businesses marketing challenges, and help guide your efforts to meet your business goals. Without a marketing plan, you risk your business message and will most likely lose opportunities to your competition. Avoiding...
What’s Your USP?
Every business should have a USP. What's a USP you ask? A USP is the Unique Selling Proposition of your business. This can be a short description or pitch that answers the questions, why should your customers buy, but more importantly, why should they buy...